Gadget lovers in Australia and Japan became the first people to snap up the new iPad today, with Apple looking to tighten its grip on the tablet market with its third generation launch.
Just before the worldwide rollout began, New York-traded shares in the company shot above $600 for the first time, as investors looked to cash in on the anticipated success of the latest “must-have” device.
Following Sydney’s lead, more than 450 people queued outside the Apple flagship store in Tokyo’s glitzy Ginza district to be among the first to get their hands on the new iPad.
The latest version boosts a more powerful processor, increasing pressure on competitors including Google to make devices more enticing.
A key upgrade is its eye-grabbing screen resolution, or Retina display, which Apple says is the sharpest ever on a mobile device.