No one can escape the pandemic! The 4G revolution is taking the globe by storm and we certainly cannot live without it these days. From PC’s in offices, to notebooks and handheld Blackberry’s, smart phones and tablets, every bit of this unique hardware comes with a connectivity application that takes you to the most “hit” sites in the world in a jiffy, any place anywhere. With such instant reach and popularity, it’s cool, it’s hip, and it is THE marketer’s ultimate selling tool. UNDENIABLY, the new trends in Social Media had affected change and innovativeness in the way we think today!
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Every brand worth its B wants to BE on it. B2B ventures thrive on feedback from it as do women folk at home, or teenagers in college. Celebrities can’t seem to live without it. They are on Facebook, My Space, Twitter and what have you, and the word glitterati coined in the 90’s seems to have made way for a new coinage, Twitterati!
Online brand reputation and boosting customer engagement and loyalty will get the edge on social media. You name the brand, and it has a page on the social networking websites. In fact every business person, be it in service provision, or in the FMCG sector or even in hardcore manufacturing arena, it is imperative that the website has a micro link to the social networking websites. Such is the impact Social Media can do wonders in building up brands and personalities.
In this pertinent and timely summit and workshop, the organizers are stringing together prominent speakers, bloggers and social media practitioners from various industries, under one roof as “ hard copies” to share their best practices and knowledge to ensure the participants take away thought provoking and innovative ideas in this gargantuan domain called Social Media.
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